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Everywhere I looked, I saw an outfit or subtle beauty look I wanted to re-create. In all three cities, I spotted dozens of New Balance sneakers, breezy linen pieces, and salon-worthy blowouts. Below, I did my best to sum up every fashion and beauty moment I saw in a 30-product edit, and the result is what I'm calling the "Scandi style starter.


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For some time, Scandi style was stuck in a minimal echo chamber, known for tonal hues and head-to-toe black. Brands like GANNI and Stine Goya have refreshed the color palette with welcoming bold and bright additions. This is Scandi 2.0.


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Fashion Au Revoir, French Girl Chic—Scandi Style is the Next Big Thing These brands as our witness. Photo courtesy of Aeron. BY Danielle Naer Last Updated Dec 20, 2023 Whether you're new to the Scandinavian fashion scene or you've snagged a few on-sale Totême finds in your day, prepare to stretch your closet beyond the same-old, same-old labels.


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"Scandinavian style is casual, classic, comfortable, and fun. We're not scared to experiment with new brands or styles; it's why, I believe, we're so fast to find trends. For me, it's all about contrast and silhouettes, balancing the masculine and the feminine.


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The Scandi style set knows a thing or two about layering, so when you're trying to decide what to wear for those chilly spring days, you'll want to turn to the experts. Don't be afraid to layer lightweight outwear (e.g., a trench coat over a denim jacket, tank top, and jeans), as it's a simple way to look cool without being cold.


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These days, though, the Scandi style is increasingly whimsical, bold, and fun. "I think it started out as very minimalistic. The uniform would be black, white and beige - black bag, beige.


The Best of Copenhagen Fashion Week Streetstyle SS17 Copenhagen street style, Fashion week

Scandi-chic style is evolving. Copenhagen Fashion Week designers tell us what it looks like now.. "There is a relaxed and effortless approach to fashion that I believe makes Danish style.


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Nevertheless, classic Scandi minimalism is still admired globally, even more so in an era where Succession's Shiv Roy-approved quiet luxury dominates as fashion's favourite look.


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"Scandi fashion is so many things at once, but Danish style in particular is driven by gut instinct. It's really about feeling good, pairing comfort and practicality with self-expression and.


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Cannari-Concept and Rotate, both founded by the collective attached to Birger Christensen, a leading fashion retailer in Copenhagen since 1869, are approaching fashion from a different, more.


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Scandi style has long been associated with chic minimalism - think: tailored separates, oversized shirting and knitwear in neutral tones. But with eclectic dressing being all the rage on the streets during Copenhagen Fashion Week this season, it's clear that this idea of Nordic fashion no longer holds true.


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What Is Scandinavian Style? Before you can embody the Nordic aesthetic, you have to understand the basics of Scandinavian style. When asked to describe it, Oslo native fashion influencer Nnenna Echem tells a tale of two styles: chic minimalism and unencumbered maximalism.


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Below, some key pieces that epitomise Scandi style. Ganni Calla Printed Silk-Blend Satin Midi Wrap Dress, $486; available at THEOUTNET.com. Baum Und Pferdgarten Ruffled Metallic Jacquard Blouse.


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Shop The 7 Staples Every Scandi Girl Has In Her Wardrobe By Humaa Hussain 13 August 2021 Acielle StyleDuMonde Copenhagen Fashion Week has always been a seasonal favourite, and as physical shows made a comeback for spring/summer 2022, the anticipated return of Scandi street style did not disappoint.


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Some of the hottest Scandinavian fashion brands of 2019, like Stine Goya and Ganni, have shown the world that Scandi style can be bold, colourful and gutsy too.